Driven CRM

Requirements - Bespoke freelance web design for their web based Customer Relationship Mangement application (Front End Web Design - Logo supplied)

Driven CRM is a small business that is focused on CRM software development. They compete against companies like 37signals, Salesforce and ACT. Their primary focus are quickbooks interfaces.

I was approached by Driven CRM to design the front end of their new company website. After taking into account their rather strict requirements I set about designing draft 1 of the website and this is as far as it went. My first draft of the redesign exceeding their expectations and this is the online visual that was then themed throughout the rest of the site. The first page (Home) had to have a video where visitors could quickly view a tour of the application and see the benefits of their software compared to other quickbooks softwares. There also needed to be a call to action where users could sign up.

On the About page and other relative informative pages they required the information to be clear. With this in mind I decided to stick with a simple one column page design for these informative pages. The text is easy to read and users have quick, easily navigatable access to information visitors may need. The client asked that information relative to customers, ie: what it is, how it works, FAQ etc was laid out on the site in a clean and readable way. Other pages on this site follow a similar theme but with a 2-column layout in some cases.